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About Us

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Julie Pierce, daughter

Hi, I'm Julie!

I have many years of sales experience, since we opened Valley Sole, originally Valley Birkenstock, when I was 14. I graduated at 20 with my Marketing degree from the University of Alabama (Roll Tide) and wanted to go into Pharmaceutical Sales. Well, it turns out you can't do that until you are over 21, so I decided to work with my favorite business partner, my mom, for the year. I immediately fell in love with the shoe store, our customers, and Huntsville. I'd only lived here 3 years before college and it turns out we live in an AWESOME city. I also love getting to know our customers, because they are amazing. On any given day I get to chat with the folks who visit our store. What a great way to spend the day! 


Holly McGinness, mother

Hi, I'm Holly! 

I was a teacher for 25 years and in my spare time, when Julie was little, we enjoyed selling specialty books and jewelry at antique shoes across the country. She joined me at shows starting when she was 3 and would set up "camp" under the display tables. Every now and then a customer would jump back because an arm or leg would come out. It was always to much fun to travel together over the years and made us an inseparable pair. Now we work together to give our customers that "Aha" moment when they find the perfect pair of shoes and walk out of the store pain-free. They've been living their lives having to take their hurting feet into account and suddenly the possibilities are endless. It's all about the experience here at Valley Sole.